Podcast: A sense of purpose - Decarbonization in the global coatings industry

Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry's commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers, and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.

The topic has transitioned from a second thought to a nice-to-have concept to a reality, and now more and more to a real sense of purpose for all of us."

Julie Haevermans – Chief Marketing Officer – Coating Solutions at Arkema

^{*Source: Paint & Coatings Industry - PCI's "Coat It!"}

About the episode:

Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry's commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers, and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.

Podcast: A sense of purpose - Decarbonization in the global coatings industry

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